Marketing of the Game
OAFC BBS - All Topics: Archive: Marketing of the Game
| By pachyderm on Tuesday, May 24, 2005 - 10:22 am:|
This is an interesting article about marketing team from Marty Lurie's website. Wolff and Co. should take some notes.
| By eyleenn on Tuesday, May 24, 2005 - 11:26 pm:|
I see Glenn the Dick conned Marty into linking up to his website.
| By chris_d on Wednesday, May 25, 2005 - 08:37 am:|
Thanks for posting that, Pachy. This part of the article by Amaury Pi-Gonzales was especially interesting, recalling when he worked for the A's in the '80s:
"One of my very favorite marketing campaigns
was back in Oakland in the 1980's. Andy Dolich
was the marketing guru for the Oakland A'S
and he worked on the "Bash Brothers"marketing
campaing, Canseco and McGwire bashing the
Bay. Or previously to that when Billy Martin
was manager in Oakland, the marketing of
"Billy Ball," the exciting and unpredictable
baseball teams managed by Billy Martin.
Dolich was a real genius. Some of the A'S
highlight films were translated and narrated
in Spanish by yours truly as I was part of the
A's Speakers Bureau. Took those films to
schools and different communities events
in the Bay Area. It was nice to show the highlight
film at an elementary school, but when I took
a player like Tony Armas the kids went nuts,
that is the best promotion, the interaction
between players and kids who are the future
fans that will pay when they become men and
women to see their favorite teams."